Wow, is it Christmas already? Time does fly!  Have you already wished Merry Christmas to the people around you? Family, friends, colleagues? No? Don’t worry,

We all have our faults. What is the best time to admit to them if not the end of the year? 2020 was chaos, and

If you’ve been a designer for some time, or happen to see how designers work chances are you might have witnessed them using circles or

Gingersauce is a professional tool designed for creating brand books. Our mission is to educate on the importance of visual presentation and company branding. In

The logo is a touchstone of the branding process. What seems to be a simple picture, becomes a strong identifier of a brand, and has

Welcome to part two of our ‘Why your client doesn’t need a logo’ series! Last time we discussed what you as a designer should do

In the age when branding is necessary, there are still people who believe that having a logo makes them a brand. You, as a designer,

In one of our previous articles, we have already touched upon what is in fact a brand design system and why it is so important

Welcome to part two of us reviewing the brand archetypes. In the last article, we took a detailed look at all 12 Jungian archetypes and

Table of contents What happens when I find my brand’s archetype?How to determine the brand archetype?The 12 Jungian Archetypes, which one are you?The MagicianThe CreatorThe