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It’s not a secret these days that products’ success largely depends on graphic design. Yet, there are still people who don’t see how and keep

Every designer-client relationship starts with a design brief. This is a step where first impressions are set, and all the preparations for further work are

 Did you know that nowadays only one logo won’t suffice? Yes, the modern world requires that the brand has multiple logo variations, most often than

Refining a skill doesn’t only take studying theory, but a lot of practice as well. If you cannot think of something to design for the

As designers, we all met one particular type of clients: tough clients that need to control every pixel you place on the canvas. Frustratingly enough,

First and foremost — Happy New Year!  The Gingersauce Team hopes your 2021 is much less stressful than 2020. We believe that this new year

Ah, the new year’s resolutions. Something that is created during a minute of inspiration and gets dropped only a week after the year started. But

Sometimes, working on a visual of any sort – a logo, branding pattern, a website, or rather anything you can think of – the ideas

Wow, is it Christmas already? Time does fly!  Have you already wished Merry Christmas to the people around you? Family, friends, colleagues? No? Don’t worry,

We all have our faults. What is the best time to admit to them if not the end of the year? 2020 was chaos, and

If you’ve been a designer for some time, or happen to see how designers work chances are you might have witnessed them using circles or

At the Gingersauce online brand book maker, our mission is to educate on the importance of visual presentation and company branding. In line with it,

The logo is a touchstone of the branding process. What seems to be a simple picture, becomes a strong identifier of a brand, and has

Welcome to part two of our ‘Why your client doesn’t need a logo’ series! Last time we discussed what you as a designer should do

In the age when branding is necessary, there are still people who believe that having a logo makes them a brand. You, as a designer,

In one of our previous articles, we have already touched upon what is in fact a brand design system and why it is so important

Welcome to part two of us reviewing the brand archetypes. In the last article, we took a detailed look at all 12 Jungian archetypes and

Table of contents What happens when I find my brand’s archetype?How to determine the brand archetype?The 12 Jungian Archetypes, which one are you?The MagicianThe CreatorThe

Studies show that 91% of purchases are driven by subconsciousness. Core brand values have more significance than people tend to think. They are not random

Color palette generators are numerous; that is why it’s so important to choose the ones that will help you the most in your design endeavors.

Trends often appear as a reaction to what’s happening around the world. As we all know, 2020 is full of events and all of them have made their impact on design and branding. So, what major events took place?

At the Gingersauce online brand book maker, our mission is to educate on the importance of visual presentation and company branding. In line with it,

Creating a brand design is crucial to the brand. The right design will engage people with your website more, find the right audience, will let

Simply picking fonts you like won’t do. Fonts are the reflection of your brand’s personality, values and “feel”. Check out the picture below. Does anything

People want to see a person in your brand: make it live, speak, advise. Give it a brand personality people will trust and look up to.

This study shows that 62‐90% of a product assessment is based on branding colors alone. It’s not a secret anymore that the branding colors you

In our modern understanding, a logo is an emblem, a symbol designed to make a brand recognizable and help promote public identification. But how exactly

Every designer who’s working on a user interface knows the pain of finding inspiration for creating their own vector graphics – icons, art, or images.

According to this report, 6 in 10 consumer purchases are influenced by the “power” of a business’s brand. We cannot stress enough how important Branding

At the Gingersauce online brand book maker, our mission is to educate designers and not only, on the importance of visual presentation and company branding.

When you present your logo work to clients, your goal is convincing them in your creative vision and stylistic choices. There’s a problem, though –

The branding style of the company doesn’t necessarily have to be private. Google, Apple, IBM, Atlassian, and other large businesses share their assets with the

The best way to learn how to create brand books is from experience. We also want to show you the best brand book design examples

Even if you created a well-described and explained logo, it’s not enough on its own. You need to present clients with options. Design is highly

There are many ways to make your design stand out. One of our favorite ones is a negative logo. It’s amazing how much effective use

In 2020, companies and designers take all kinds of approaches to delivering brand book best layouts and content. We asked our community about examples that

The brand identity was always important but this year, brand identity became the crucial choice factor. Users are curious where brands stand on important social

Good brands need clear guidelines to ensure the brand machine runs smoothly. Brand books can be a designer’s best friend. You are, in essence, creating

Back in 2010, when clients came to my branding and web design studio for their first website, my starting question was “do you have a brand?”.