GingerBlog

According to this report, 6 in 10 consumer purchases are influenced by the “power” of a business’s brand. We cannot stress enough how important Branding

At the Gingersauce online brand book maker, our mission is to educate designers and not only, on the importance of visual presentation and company branding.

When you present your logo work to clients, your goal is convincing them in your creative vision and stylistic choices. There’s a problem, though –

The branding style of the company doesn’t necessarily have to be private. Google, Apple, IBM, Atlassian, and other large businesses share their assets with the

The best way to learn how to create brand books is from experience. We also want to show you the best brand book design examples

Even if you created a well-described and explained logo, it’s not enough on its own. You need to present clients with options. Design is highly

There are many ways to make your design stand out. One of our favorite ones is a negative logo. It’s amazing how much effective use

In 2020, companies and designers take all kinds of approaches to delivering brand book best layouts and content. We asked our community about examples that

The brand identity was always important but this year, brand identity became the crucial choice factor. Users are curious where brands stand on important social

Good brands need clear guidelines to ensure the brand machine runs smoothly. Brand books can be a designer’s best friend. You are, in essence, creating

Back in 2010, when clients came to my branding and web design studio for their first website, my starting question was “do you have a brand?”.