Discover ideas, trends and tools to inspire your projects
It’s not a secret these days that products’ success largely depends on graphic design. Yet, there are still people who don’t see how and keep
Every designer-client relationship starts with a design brief. This is a step where first impressions are set, and all the preparations for further work are
Did you know that nowadays only one logo won’t suffice? Yes, the modern world requires that the brand has multiple logo variations, most often than
General notice Design is not always about being creative and visualizing what comes to mind. Creating a visual – a logo in our today’s case
Refining a skill doesn’t only take studying theory, but a lot of practice as well. If you cannot think of something to design for the
As designers, we all met one particular type of clients: tough clients that need to control every pixel you place on the canvas. Frustratingly enough,
First and foremost — Happy New Year! The Gingersauce Team hopes your 2021 is much less stressful than 2020. We believe that this new year
Sometimes, working on a visual of any sort – a logo, branding pattern, a website, or rather anything you can think of – the ideas
Wow, is it Christmas already? Time does fly! Have you already wished Merry Christmas to the people around you? Family, friends, colleagues? No? Don’t worry,
We all have our faults. What is the best time to admit to them if not the end of the year? 2020 was chaos, and
At the Gingersauce online brand book maker, our mission is to educate on the importance of visual presentation and company branding. In line with it,
The logo is a touchstone of the branding process. What seems to be a simple picture, becomes a strong identifier of a brand, and has
Welcome to part two of our ‘Why your client doesn’t need a logo’ series! Last time we discussed what you as a designer should do
In the age when branding is necessary, there are still people who believe that having a logo makes them a brand. You, as a designer,
In one of our previous articles, we have already touched upon what is in fact a brand design system and why it is so important
Welcome to part two of us reviewing the brand archetypes. In the last article, we took a detailed look at all 12 Jungian archetypes and
Table of contents What happens when I find my brand’s archetype?How to determine the brand archetype?The 12 Jungian Archetypes, which one are you?The MagicianThe CreatorThe
Studies show that 91% of purchases are driven by subconsciousness. Core brand values have more significance than people tend to think. They are not random
Color palette generators are numerous; that is why it’s so important to choose the ones that will help you the most in your design endeavors.
Trends often appear as a reaction to what’s happening around the world. As we all know, 2020 is full of events and all of them have made their impact on design and branding. So, what major events took place?
Creating a brand design is crucial to the brand. The right design will engage people with your website more, find the right audience, will let
Simply picking fonts you like won’t do. Fonts are the reflection of your brand’s personality, values and “feel”. Check out the picture below. Does anything
People want to see a person in your brand: make it live, speak, advise. Give it a brand personality people will trust and look up to.
This study shows that 62‐90% of a product assessment is based on branding colors alone. It’s not a secret anymore that the branding colors you
Every designer who’s working on a user interface knows the pain of finding inspiration for creating their own vector graphics – icons, art, or images.
According to this report, 6 in 10 consumer purchases are influenced by the “power” of a business’s brand. We cannot stress enough how important Branding
It’s so hard to spread the word nowadays. Too expensive, too slow, too difficult. There are just too many options to choose from. In this
Even if you created a well-described and explained logo, it’s not enough on its own. You need to present clients with options. Design is highly
There are many ways to make your design stand out. One of our favorite ones is a negative logo. It’s amazing how much effective use
In 2020, companies and designers take all kinds of approaches to delivering brand book best layouts and content. We asked our community about examples that
The brand identity was always important but this year, brand identity became the crucial choice factor. Users are curious where brands stand on important social
Good brands need clear guidelines to ensure the brand machine runs smoothly. Brand books can be a designer’s best friend. You are, in essence, creating