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Discover ideas, trends and tools to inspire your projects

6 Misconceptions About Graphic Design: Dispelling Graphic Design Myths
It’s not a secret these days that products’ success largely depends on graphic design. Yet, there are still people who don’t see how and keep

The Art of A Successful Design Brief: What to Ask Your Client? [Complete Guide + Tips]
Every designer-client relationship starts with a design brief. This is a step where first impressions are set, and all the preparations for further work are

What Are Logo Variations & How To Save Time Creating Them?
Did you know that nowadays only one logo won’t suffice? Yes, the modern world requires that the brand has multiple logo variations, most often than

Logo Proportions in Gingersauce: How to Choose and Why to Use
General notice Design is not always about being creative and visualizing what comes to mind. Creating a visual – a logo in our today’s case

7 Design Challenge Generators: Learn, Train, Get Inspired
Refining a skill doesn’t only take studying theory, but a lot of practice as well. If you cannot think of something to design for the

7 Reasons Clients Micromanage The Design Projects. How To Avoid Pushing Pixels?
As designers, we all met one particular type of clients: tough clients that need to control every pixel you place on the canvas. Frustratingly enough,

Happy New Year! Design Startup Workplace: 9 Business Lessons We Learned In 2020?
First and foremost — Happy New Year! The Gingersauce Team hopes your 2021 is much less stressful than 2020. We believe that this new year

2021 New Year’s Resolutions For Graphic Designers
Ah, the new year’s resolutions. Something that is created during a minute of inspiration and gets dropped only a week after the year started. But

5 Graphic Design Tips & Tricks: How To Keep The Creativity Flowing in 2021 [Gingersauce’s Pick]
Sometimes, working on a visual of any sort – a logo, branding pattern, a website, or rather anything you can think of – the ideas

Merry Christmas, Gingers! Click On Me To Get A Present
Wow, is it Christmas already? Time does fly! Have you already wished Merry Christmas to the people around you? Family, friends, colleagues? No? Don’t worry,

10 Graphic Design Mistakes: How Many Sins Are You Guilty Of? [2020 Edition]
We all have our faults. What is the best time to admit to them if not the end of the year? 2020 was chaos, and

Using The Golden Ratio In Logo Design: Why & How?
If you’ve been a designer for some time, or happen to see how designers work chances are you might have witnessed them using circles or

Person of the Month: A Freelance Illustrator, Jiaqi
At the Gingersauce online brand book maker, our mission is to educate on the importance of visual presentation and company branding. In line with it,

7 Types of Logos: How to Design A Logo For Your Business
The logo is a touchstone of the branding process. What seems to be a simple picture, becomes a strong identifier of a brand, and has

7 Key Elements of The Visual Brand Identity: Offer Your Client More Value
Welcome to part two of our ‘Why your client doesn’t need a logo’ series! Last time we discussed what you as a designer should do

No, Your Clients Do Not Need Only a Logo — Offer Them a Brand Identity Instead
In the age when branding is necessary, there are still people who believe that having a logo makes them a brand. You, as a designer,

How To Create A Brand Design System: 8 Key Elements
In one of our previous articles, we have already touched upon what is in fact a brand design system and why it is so important

How to Use Brand Archetypes Cheat Sheet: 12 Examples of Archetypal Branding
Welcome to part two of us reviewing the brand archetypes. In the last article, we took a detailed look at all 12 Jungian archetypes and

What are the 12 Brand Archetypes: Which One Is Your Brand? Guide + Examples
Table of contents What happens when I find my brand’s archetype?How to determine the brand archetype?The 12 Jungian Archetypes, which one are you?The MagicianThe CreatorThe

5 Steps To Defining Core Brand Values: How To Choose The Right Ones?
Studies show that 91% of purchases are driven by subconsciousness. Core brand values have more significance than people tend to think. They are not random

7 Color Palette Generators And Tools You Should Try Right Now
Color palette generators are numerous; that is why it’s so important to choose the ones that will help you the most in your design endeavors.

Graphic Design Trends 2020: A Reaction To The Catastrophe That Is This Year
Trends often appear as a reaction to what’s happening around the world. As we all know, 2020 is full of events and all of them have made their impact on design and branding. So, what major events took place?

Person of the Month: A Designer, Akira
At the Gingersauce online brand book maker, our mission is to educate on the importance of visual presentation and company branding. In line with it,

Soft Skills and Qualities That Make A Designer Great
Creating a brand design is crucial to the brand. The right design will engage people with your website more, find the right audience, will let

What Is Brand Typography And How To Choose The Perfect Brand Fonts: Guide And Tips
Simply picking fonts you like won’t do. Fonts are the reflection of your brand’s personality, values and “feel”. Check out the picture below. Does anything

What Is A Brand Personality And How To Create One: Guide And Tips [+ Examples]
People want to see a person in your brand: make it live, speak, advise. Give it a brand personality people will trust and look up to.

5 Steps to Choosing Branding Colors That Will Suit Your Brand
This study shows that 62‐90% of a product assessment is based on branding colors alone. It’s not a secret anymore that the branding colors you

Logo Design History: Where Do Logos Come From?
In our modern understanding, a logo is an emblem, a symbol designed to make a brand recognizable and help promote public identification. But how exactly

5 Resources To Download Free Design Icon Vectors: Gingersauce’s Pick
Every designer who’s working on a user interface knows the pain of finding inspiration for creating their own vector graphics – icons, art, or images.

10 Brand Design Principles To Always Make Your Brand Stand Out
According to this report, 6 in 10 consumer purchases are influenced by the “power” of a business’s brand. We cannot stress enough how important Branding

Person of the Month: A Designer, Nayab Fatima
At the Gingersauce online brand book maker, our mission is to educate designers and not only, on the importance of visual presentation and company branding.

How to use the Gingersauce brand book builder: Create a brand book online
It’s so hard to spread the word nowadays. Too expensive, too slow, too difficult. There are just too many options to choose from. In this

How to present your logos to the client?
When you present your logo work to clients, your goal is convincing them in your creative vision and stylistic choices. There’s a problem, though –

What Is A Brand Design System? 11 Best Examples
The branding style of the company doesn’t necessarily have to be private. Google, Apple, IBM, Atlassian, and other large businesses share their assets with the

5 Best brand book design examples From Dribbble
The best way to learn how to create brand books is from experience. We also want to show you the best brand book design examples

How To Create An Alternative Logo: Examples And Use Cases
Even if you created a well-described and explained logo, it’s not enough on its own. You need to present clients with options. Design is highly

How To Design Negative Space Logo: 26 Examples For 26 Letters
There are many ways to make your design stand out. One of our favorite ones is a negative logo. It’s amazing how much effective use

Brand Book Best Examples From Brands You Definitely Know
In 2020, companies and designers take all kinds of approaches to delivering brand book best layouts and content. We asked our community about examples that

The Full Guide To Brand Identity, Personality, And Guidelines
The brand identity was always important but this year, brand identity became the crucial choice factor. Users are curious where brands stand on important social

The Full Guide To Brand Book Elements And Components
Good brands need clear guidelines to ensure the brand machine runs smoothly. Brand books can be a designer’s best friend. You are, in essence, creating

Online Brand book builder comparison
Back in 2010, when clients came to my branding and web design studio for their first website, my starting question was “do you have a brand?”.