logo creation checklist

Don’t Send Your Logo to the Client Yet: Logo Creation Checklist

Do you double-check your logo designs? No? Well, it’s high time you do it! After spending many hours working on the same design, even the most renowned professionals get tunnel vision. This is why it’s a very good practice to give yourself a few hours of rest, and then ask yourself a few questions. Today, we’ll tell you which ones exactly. See our logo creation checklist below before sending out your logo designs!


It’s okay to take inspiration from other people’s works – we all do that! But sometimes our brains borrow a little bit too much from a particular design, and we don’t even notice it necessarily. Give yourself a break, and compare your inspirations and the design you worked on, side to side. This way your eye will definitely catch on to things that look a bit too much like a copy. You don’t want that reputation.

Industry relevance

This point is more important to beginner designers, who sometimes forget that trends are not everything to take into account. Yes, they can influence the visuals, yet do they really work for your particular case? There are pretty general trends – such as this year’s monochrome tendencies. However, things like blur and grain won’t go well for kids or toys related brands. That is why when creating a logo, keep the industry in your head, and always double-check after.

Target audience relevance

The same goes for the audience. Any design should speak to its audience, hence the research before starting the designing itself. But just in case, it wouldn’t hurt if before sending the design you ask yourself a question: does this design appeal to the brand’s target audience? Will they respond to it? Is it appealing to this age demographic?


This one is a must. Any logo should be flexible: it should fit different backgrounds, and look good in all sizes, on every device. Double-check if the design you’re going to send looks okay shrunk, and zoomed, while also preparing different logo variations for various backgrounds.

Emotions and associations

Did you study what emotions and associations the brand wants to evoke? You need to translate it into your designs. After you’re done with designing, come back to the first steps of your process, and see if you managed to lay the needed associations within the final solution.

Brand personality/brand archetypes relevance

Here you need to see if the fonts and colors that you chose work well with the brand’s personality or/and its archetype. If you’re not sure how those things can influence the design choices, we recommend you check out the dedicated articles which you can find here: Part 1 and Part 2.

Save a logo creation checklist to never forget!

Have your logo all checked? Present with Gingersauce!

Have you ever tried presenting your logo prototypes in brand books? Well, it’s high time you start! This will allow you to offer the client more value, and have them pick between ready made brands, instead of logo designs with no story behind them. And with Gingersauce, a professional tool for creating brand guidelines, you will be able to create awesome brand books faster and more efficiently.

Try Gingersauce now

The author

Josh Bloch
Josh Bloch

Josh is a multidisciplinary designer with over 20 years of experience in industrial design, exhibitions, branding, 2d and 3d animation, graphics for print and digital, illustration, and UX/UI for mobile and desktop apps.

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