The best way to learn how to create brand books is from experience. We also want to show you the best brand book design examples from Dribble. All the brand books that we collected in the examples, got more than 600-700 likes on Dribble. That’s yet another proof that brand books are a very efficient way of presenting your work.
The criteria of brand book design examples choice were design, content, clarity, structure, and consistency with an overall brand image.
F.ID: Minimalistic Brand Book Design
By Mik Skuza
If a designer would’ve simply created logos and fonts and sent it to clients, it would represent only a fraction of the concept behind the visual. The team focused on minimalistic, zen style – and built the entire brand book to reflect this philosophy. This is one of the most popular brand book design examples on Dribble – and we agree, it’s great.
Our favorite aspects about these brand book design examples
- Creative usage of color palettes: using a minimalistic spheric representation is in harmony with the style of logo and brand icons. Very wholesome.
- Smart color use: designers used light, minimalistic colors that don’t distract from the main elements and texts. Pages ended up being highly readable and easy on the eyes.
- The representation of dark and white background. Sometimes, designers neglect to show brand identities in dark colors – this brand book is a good example of the right strategy.
A brand book is already an example of identity in action. Based on the style of the document alone, people can make assumptions about how the company sees itself. This representation is very clear and wholesome – a good job!
Beat2Beat: one of the most colorful brand book design examples
Handling light, classical color pallettes is often easier than dealing with vivid visual styles – which is why most brand book design examples take this road. Slack had a post on it once – they talked about the difficulties of fitting a colorful logo into various backgrounds. This is why we were astonished by this example – a spicy, delicious representation of a bright brand’s vision.
Why did we choose this as one of the best brand book design examples?
- The picture on the first page is amazing: the combination of vivid colors and headphone shapes draws attention immediately. As designers, we can see right away where such elements would potentially fit on advertising, banners, emails, etc.
- Minimalist representations: brands that go for brighter colors, sometimes neglect the crucial role of moderation. This brand book shows that being colorful doesn’t mean being chaotic.
- Work on a brand pattern: not too many designers include brand patterns into their traditional logo and font work. This brand book inspired us and Gingersauce community members to focus more on such details.
We at Gingersauce love spicy brand books. This brand book is the definition of the spice that we encourage designers to add to their work.
Scudos: Stylish Brand Book Design Examples
by Luke Pachytel
Luke’s Pachytel brand book for NetGuru is among the best brand book design examples on Dribble. The brand book reflects the status and skills of the company – it’s minimalistic, innovative, and to the point. The designer successfully combined an innovative approach with sleek simplicity.
What do we love about this brand book from Dribble?
- The brand pattern on the first page: the styling of the main page of a brand book is done in a creative, innovative way;
- Precise logo descriptions: a lot of designers don’t pay enough attention to a mathematical description of their creative work – this is a good example of doing so;
- Creative use of backgrounds the designer demonstrates the logo used on the most common corporate backgrounds – blue, white, lighter blue, and darker blue.
Building brand identities, logos, and fonts for established companies is an ambitious task. Sending logos via emails definitely won’t cut it anymore. You need to present your client with a presentable, big-picture view of your concept. Ideally, it should be styled in a way that represents the company’s status and reputation.
Punto Pago: A Selling Brand Book
Tech startups require a separate approach for creating a brand identity. It has to be innovative, simplistic, but universal. Startups often go for overly simple styles – even though such an approach might not necessarily reflect brand professionalism. The key, in our opinion, is to combine a stylish and professional approach. This popular Dribble brand book chose such a strategy – and it worked.
What do we like about this brand book?
- Smart use of a vector graphic: we are big fans of relevant illustrations in a brand book since they are easy to understand for non-designers – here, the team excelled in it;
- An effective demonstration of fonts: the company doesn’t demonstrate the text on a random senseless text, but rather, uses it to communicate corporate values;
- Representation of the product: tech startups should represent how their values relate to product features. In this brand book, the designer demonstrates that the values of the company derive from the advantages of the product itself.
This brand book is among best brand book design examples because of their great design and well-demonstrated expertise.
Guberman: Premium Brand Book Design Examples
It’s a minimalistic but detailed brand book that focuses on the brand from a precise, almost scientific standpoint. The brand book describes the rules of use of primary, secondary logos, primary, and additional icons. It goes in-depth about fonts, their weight, decorations, which is a very important practical aspect.
What do we like about the brand book?
- It’s easy to read: pages aren’t overloaded with unnecessary details: the name of the chapter of the book is to the left, contents – to the right;
- It reads like a book: the traditional structure of a brand book is what many designers fail to factor in. From our experience of talking to enterprises and SMBs, we know that businesses still love to flipbooks and PDFs.
- It provides a lot of context: designers paid attention to textual and mathematical aspects of a brand identity. During promotion and communication, this will make a huge difference.
Create your own brand book design examples
You’d think creating brand book design examples like the ones above should’ve taken hours. It likely did – making a brand identity is a big task for a designer, and even for an agency. Determining a structure, positioning assets, describing every element, assembling assets – there’s a lot of manual work that does into making a brand book.
Well, not anymore. It turns out, brand book making already was made more efficient – by us. We built Gingersauce – a professional tool for creating brand books. In fact, the last brand book on the list, Guberman, was built using Gingersauce – and not in days, but in minutes.
P.S. Wonder how would the big brands guidelines look like if they were built with Gingersauce? We have created a Gallery page just to showcase that. There, you will find:
- The Google brand guidelines
- The Facebook brand guidelines
- The Slack brand guidelines
- The Instagram brand guidelines
- The Dribble brand guidelines
- The Apple brand guidelines
- The Yahoo brand guidelines
- The Snapchat brand guidelines
- The Pinterest brand guidelines
- The Spotify brand guidelines
- The Behance brand guidelines
…and also a lot of inspiration materials! Make sure to check it out 🙂