The Slack brand book showcased on the page was created using the Gingersauce platform. It is not an official one and was created for illustrational purposes only. The Slack guidelines that are authentic to the brand can be found on their website.
Gingersauce is a universal tool capable of building brand books of any style, for a myriad of different brands. See for yourself, as we present the guidelines created on the platform.
Slack brand book style
Productive, friendly, creative, open.
Slack brand mission
To make people’s working lives simpler, more pleasant, and more productive.
Slack color palette
Slack’s color palette is refined and playful. It features four primary colors – white, black, and two shades of aubergine purple. Accompanying those are blue, green, yellow, and red, serving as accent colors.