Slack brand book

The Slack brand book showcased on the page was created using the Gingersauce platform. It is not an official one and was created for illustrational purposes only. The Slack guidelines that are authentic to the brand can be found on their website.

Gingersauce is a universal tool capable of building brand books of any style, for a myriad of different brands. See for yourself, as we present the guidelines created on the platform.

Slack brand book style

Productive, friendly, creative, open.

Slack brand mission

To make people’s working lives simpler, more pleasant, and more productive.

Slack color palette

Slack’s color palette is refined and playful. It features four primary colors – white, black, and two shades of aubergine purple. Accompanying those are blue, green, yellow, and red, serving as accent colors.

Slack brand book

The author

Josh Bloch
Josh Bloch

Josh is a multidisciplinary designer with over 20 years of experience in industrial design, exhibitions, branding, 2d and 3d animation, graphics for print and digital, illustration, and UX/UI for mobile and desktop apps.

Share on facebook
Share on linkedin
Share on pinterest
Share on reddit
Share on twitter

Related Content

Learn Branding and Be The First to Know the News

In our newsletters, we send out project updates, branding news and tips, and more (also discounts 🤫)!

Create A Professional Brand Book

All you need to automatically create a professional brand book is a logo. Leave the rest to our wizard!

Are you sure your logo is all ready to be sent to a client?

Beautiful design is only half the deal — does it really suit the brand, though? We’ve created a short checklist for you to see if your logo is truly ready to be presented. Leave your email, and you’ll receive it right away.