Martin Tomitsch, Design. Think. Make. Break. Repeat

Book in 3 minutes 😁
Martin Tomitsch, Design. Think. Make. Break. Repeat.

For whom: for anyone interested in learning design thinking techniques.

The book offers a complete set of 60 techniques and techniques applicable to any innovative project. For each method, the book contains simple and straightforward exercises, as well as ready-made templates and tools, case studies, and design problems.

4 stages
A straight road does not always lead to an innovative solution. Design requires contextual exploration (“think”), prototyping (“make”), validation of solutions (“break”). And it’s best to alternate these processes as quickly and as often as possible (“repeat”).

70 to 80% of new products on the market end up not because their developers did not use advanced technologies, but because they did not understand the needs of consumers. To understand who we are working for, it is important to develop the skill of empathy.

Key to innovation
Create fast: Thinking, creating, and destroying different versions of a design without trying to immediately create the one right one is the key to innovation.

Why break
Sometimes you have to give up an idea or concept to make room for a much better idea to emerge. To destroy your design decision, you need to learn to accept the possibility of failure.

Design and body
Bodystorming is a variation of brainstorming with an emphasis on generating ideas and making unexpected discoveries through physical exploration and interaction.

Mind mapping
Mind mapping is a recording technique. A mind map variant that is especially useful in design is a map that structures information that answers key questions: who, what, when, why, where, and how.

These books are often referred to as “playbooks” because the method cards on its pages can be used in any order and can be used for a wide variety of tasks. Sounds interesting?