GingerBlog
Discover ideas, trends and tools to inspire your brand projects
No, Your Clients Do Not Need Only a Logo — Offer Them a Brand Identity Instead
In the age when branding is necessary, there are still people who believe that having a logo makes them a brand. You, as a designer,
How To Create A Brand Design System: 8 Key Elements
In one of our previous articles, we have already touched upon what is in fact a brand design system and why it is so important
How to Use Brand Archetypes Cheat Sheet: 12 Examples of Archetypal Branding
Welcome to part two of us reviewing the brand archetypes. In the last article, we took a detailed look at all 12 Jungian archetypes and
What are the 12 Brand Archetypes: Which One Is Your Brand? Guide + Examples
Table of contents What happens when I find my brand’s archetype?How to determine the brand archetype?The 12 Jungian Archetypes, which one are you?The MagicianThe CreatorThe
5 Steps To Defining Core Brand Values: How To Choose The Right Ones?
Studies show that 91% of purchases are driven by subconsciousness. Core brand values have more significance than people tend to think. They are not random
7 Color Palette Generators And Tools You Should Try Right Now
Color palette generators are numerous; that is why it’s important to choose the ones that will help you the most in your design endeavors. We
150+ Branding Resources & Logo Design Resources You Should Check Out
At Gingersauce we know the exact value of branding. We also realize that sometimes it’s hard to find the materials to learn from. So, we …
Passive Income Ideas For Designers + Ways to Earn More
Sometimes designers have a hard time finding a way to earn a little bit more money – especially freelance designers. But, while looking for another …
Don’t Send Your Logo to the Client Yet: Logo Creation Checklist
Do you double-check your logo designs? No? Well, it’s high time you do it! After spending many hours working on the same design, even the …
What Should Be Included in a Logo Package & The Right Way to Present it
New to design and not sure what exactly you should include in a logo package? No worries, we’ve got you. Today, we will list everything …
6 Graphic Designer Weaknesses: How To Become a Better Designer?
Nobody’s perfect, and even the best graphic designers have their weaknesses. We’re not here to bash, but to offer some advice in turning your cons …
How to Build a Design Portfolio: Tips & Portfolio Examples
Design portfolio can be a great way to attract new clients – if built correctly. Today we will share a few tips that will help …
Build a Brand with Gingersauce Branding App: Case Study by Keletso Maidi
Gingersauce was created as a branding app, a helper, specifically for designers. Upon scanning the market we saw an apparent lack of tools that can …