General
5 Steps To Defining Core Brand Values: How To Choose The Right Ones?
Studies show that 91% of purchases are driven by subconsciousness. Core brand values have more significance than people tend to think. They are not random
Studies show that 91% of purchases are driven by subconsciousness. Core brand values have more significance than people tend to think. They are not random
Color palette generators are numerous; that is why it’s important to choose the ones that will help you the most in your design endeavors. We
Trends often appear as a reaction to what’s happening around the world. As we all know, 2020 is full of events and all of them have made their impact on design and branding. So, what major events took place?
Creating a brand design is crucial to the brand. The right design will engage people with your website more, find the right audience, will let
A cover is the very first thing your client sees when checking out your brand book. A cover sets the mood, foreshadows what to expect,
Simply picking fonts you like won’t do. Fonts are the reflection of your brand’s personality, values and “feel”. Check out the picture below. Does anything
People want to see a person in your brand: make it live, speak, advise. Give it a brand personality people will trust and look up to.
Font psychology is understanding that every typeface has its own unique traits. Realize what is a personality behind every branding font, and make sure you
This study shows that 62‐90% of a product assessment is based on branding colors alone. It’s not a secret anymore that the branding colors you
Every color has its own association, an emotion it evokes in a person. It is crucial to consider what impact your color scheme will have