Font psychology is understanding that every typeface has its own unique traits. Realize what is a personality behind every branding font, and make sure you choose only those that align with the personality of a brand.
To summon your inspiration, we’ve collected branding fonts of different types, and associations. Do not hesitate to revisit the page — we’ll be updating the collection with the new and trending ones.
Serif Branding Fonts
Considered to be classic and traditional. Delicate strokes, ornamental designs. More suitable for brands that want to appear established, serious, elegant, and trustworthy.
Sans-Serif Branding Fonts
Considered to be modern and contemporary. Clean lines, precise designs. More suitable for brands that want to appear approachable, innovative, casual, and friendly.
Monospace Branding Fonts
Considered to be modern and minimal. All letters take up the same horizontal space. More suitable for brands that want to appear ‘underdesigned’, minimalistic; evoke programming, and typewriting associations.
Decorative Branding Fonts
Considered to be artistic and eye-catching. Embellished and highly ornamental. More suitable for brands that want to appear artsy, imaginative, and thematic.