Branding traps 👀

Trap 1: Redefine Positioning

Companies build all of their ideas around the price and quality of the product: either it is convenient, or tasty, or profitable, etc. This makes them similar to each other, like leaves on a tree. All those “traditional” and “high-quality” don’t do anything for you, don’t they? It is very easy to change one such company for another without any remorse.

Help people answer the question: why did they choose you? (“Because we are of high quality” is not an option).

Upload Your Brand Book

We will choose the best ones every week and post them on to our brand book gallery