How To Build A Brand Identity: First 6 Steps

gingersauce.co

How To Build A Brand Identity: First 6 Steps

Marty Neumeier defines a brand identity as “the outward expression of a brand, including its trademark, name, communications, and visual appearance.” We think that brand identity is how your brand looks, feels, and communicates to people. (Sometimes that even includes how it sounds, tastes, feels, and even smells – but about this later, we’re preparing a very cool infographic on this topic)

Create a story around your brand that you’ll share across mediums. Check out our Instruction Cards to understand what to start with 👉

Are you sure your logo is all ready to be sent to a client?

Beautiful design is only half the deal — does it really suit the brand, though? We’ve created a short checklist for you to see if your logo is truly ready to be presented. Leave your email, and you’ll receive it right away.