How To Build A Brand Identity: First 6 Steps

Marty Neumeier defines a brand identity as “the outward expression of a brand, including its trademark, name, communications, and visual appearance.” We think that brand identity is how your brand looks, feels, and communicates to people. (Sometimes that even includes how it sounds, tastes, feels, and even smells – but about this later, we’re preparing a very cool infographic on this topic)

Create a story around your brand that you’ll share across mediums. Check out our Instruction Cards to understand what to start with 👉