Welcome to part two of us reviewing the brand archetypes. In the last article, we took a detailed look at all 12 Jungian archetypes and

Table of contents What happens when I find my brand’s archetype?How to determine the brand archetype?The 12 Jungian Archetypes, which one are you?The MagicianThe CreatorThe

Studies show that 91% of purchases are driven by subconsciousness. Core brand values have more significance than people tend to think. They are not random

Color palette generators are numerous; that is why it’s important to choose the ones that will help you the most in your design endeavors. We

Trends often appear as a reaction to what’s happening around the world. As we all know, 2020 is full of events and all of them have made their impact on design and branding. So, what major events took place?

Gingersauce is a pro tool for creating brand books. Our mission is to educate on the importance of visual presentation and company branding. In line

Creating a brand design is crucial to the brand. The right design will engage people with your website more, find the right audience, will let

Simply picking fonts you like won’t do. Fonts are the reflection of your brand’s personality, values and “feel”. Check out the picture below. Does anything

People want to see a person in your brand: make it live, speak, advise. Give it a brand personality people will trust and look up to.

This study shows that 62‐90% of a product assessment is based on branding colors alone. It’s not a secret anymore that the branding colors you