Branding Traps. Trap 2: Redefine Standards

Branding traps 👀

Trap 2. It is difficult to love the manufacturer. They are sitting somewhere far away in their innovative factory and hardly have anything to do with you. Remember – yes, but not love. Just as it is difficult to be grateful for the cleanliness in the supermarket or to have feelings for the availability of goods. It should be done by default.

People love brands.