Brand Mascot: Why You Need It?

A brand mascot is an ambassador of your brand, the spokesperson. It’s a link that stands between your brand and its audience.

Example: the M&Ms characters. When a person thinks of the M&Ms, the first thing that comes to mind is the characters we see in all ads. Right?

Why do you need a brand mascot? There are many reasons why a brand character can be beneficial to your brand, in the scheme below we highlighted the most major ones 👆