Did you know that 63% of graphic designers are female and only 37% are male? While making up more than half of the industry professionals, how come we never really hear about achievements made by them? Today, on international women’s solidarity day, we’d like to shed some more light on how important women are to the global branding market.
Let us introduce you to the 5 famous logos designed by women.
What logos were designed by women?
Logos designed by women: Nike
The worldly-know swoosh was created in 1971 by Carolyn Davidson. She was a graphic design student at the time, and was paid only $35 for her work. What do you think was the reaction to her design?
“I don’t love it,” said Knight, a founder of the brand , “but I think it will grow on me”. Well, what can we say it did grow on everybody. Since then, Nike’s logo has been one of the most recognizable ones – it’s hard to imagine someone not knowing the icon swoosh.
Logos designed by women: Google
The Google logo design was created in 1998 by Ruth Kedar. Drawn towards the minimalistic designs, Ruth has described her design choices as “playful and deceptively simple”. The design this astonishing woman created, has been around for almost 20 years, and played a huge role in establishing Google as a brand.
Logos designed by women: Tate
Tate’s identity was designed by Marina Willer under the slogan look again, think again. Though the initial design has been redesigned slightly in 2016, the idea is still there. Way to go, Marina!
Logos designed by women: Coco Chanel
The most iconic fashion logo of all time was created by none other than Coco Chanel herself in 1925. It is said that this minimalistic and timeless design has been inspired by the stained glass windows of a chapel in Aubazine. Another reminder that sometimes the strongest designs can be inspired by the things we see daily. Look around, note your ideas!
Logos designed by women: MTV
The MTV logo has remained unchanged for almost 3 decades. All this thanks to the team of 3 that created it, and shaped the brand’s perception in people’s minds. One of the team members was a New Youk designer Patti Rogoff. In fact, this logo has changed the concept of logo design and branding overall. If you’re interested in knowing exactly how, go check out this article here, where we delve into the history of logo design.
Conclusions
All done here! There are plenty of other awesome, creative, memorable logos that get created by women every day. Today, we just shared the ones of the brands that everybody recognizes. You have more examples? Share your thoughts in our social media, the links to which you will find below this article.
Let us also take this opportunity to congratulate you with the Women’s solidarity day. Let’s commemorate the women who fought and are fighting still for equality worldwide 💪🏻
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