Why do so many ads go unnoticed?

The reason is always the same — companies and advertising agencies sincerely believe that people will be as interested in their product as they are themselves. This is not the case. People don’t give a damn, they basically don’t like any kind of advertising. Advertising for them is always a hindrance to viewing. A set of messages of the same type, screaming, urging to do what is not close to them.

The most effective way to awaken a desire in people is to help them imagine what their life will look like after they accept your offer. And to do it using stories, symbols and emotions — main branding assets, actually. It’s becoming more obvious day by day — branding is essential, even for small and medium businesses 🙌

Think about it, do you personally love ads?

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