What Questions Should Each Designer Ask A Client Before Starting Work On The Brand Identity?

You don’t want to be caught in multiple cycles of design edits, hoping the client will finally like your work. Or experimenting with different shades of blue.

To avoid heartburn later – front-load the work. Ask prospective clients direct and detailed questions before finalizing the project. This will give you a glimpse into how clear they are about their business, their prospects, and their brand identity. Using this you can judge how much hand-holding will be required and make that crucial decision: are you willing to put in the time and effort?