When you need to blow your nose, do you ask for a tissue or a Kleenex? When you want a can of soda, do you ask for a cola or a Coke? In these cases, these brands have become so widespread that their names substituted the generic terms for similar products – they have become household names. It is pretty much the greatest triumph a brand can achieve. And this happened because of brand attributes.

Brand attributes are the functional and emotional associations that are assigned to a brand by its customers and prospects. They are the basic elements for establishing a brand identity.

Remember, when it comes to branding, associations are highly important 🙌