How To Pick Brand Fonts?

Typography in branding is very important to make sure a user has the most pleasurable impressions. You don’t want your text to be too small, or spaced poorly: this will make it less readable and will lead to a customer leaving without even knowing what you’re offering.

But, among so many options, how to choose just the right fonts and styles for your particular brand? Let’s find out. Presenting some brand typography guidelines from Gingersauce 🌝