How to Build a Brand

Are You Building A Brand?

We prepared a list of questions you can ask yourself to see if you are building a brand. And learn what you should change based on your answers!

❓ Do you have the brand personality portrait?
How do people perceive a brand, to what traits can a specific customer relates when using a brand? These traits are expressed as adjectives, for example, youthful, kind, elegant, manly, etc.

❓ Do all of your design assets contribute to the main brand image and style?
Consistency is key when it comes to memorability: the more often your audience sees your attributes, the higher the chance they will recognize your banner, or think about you when they need a certain service.

❓ Do you visualize and emphasize the brand’s attributes in the design assets?
Brand attributes are functional and emotional associations that are assigned to a brand by its customers and prospects. Example: Let’s say one of your brand attributes is ‘Sophisticated’. In order to make people think that about your brand you can start with things as easy as choosing the right brand color palette.

❓ Can you and all your team members name 5 main brand attributes?
You have to make sure that your team, and you know what you need to bring to your customers. You have to keep your brand attributes in your head, whatever step you take with your business.

❓ What associations customers should recognize while interacting with your brand?
Defining the associations you want your customers to have with your brand will allow you to come up with some strategies to achieve your goal. For instance, if you want your audience to think of your brand as knowledgeable, you may decide to establish a blog where you’ll educate your customers.

❓ Do you have a brand book?
This one is important since brand guidelines are your cheat list. This is where you collect all of your attributes, styles, mission, and vision, brand assets like colors and logos – and use them at all times.

So, are you building a BRAND?