Gingersauce Knowledgebase

Frequently Asked Questions

What is a brand book?

A brand book is a document that sets specific guidelines for perpetuating brand identity in all external and internal communications. Combining the elements of branding and visual identity, it becomes a guide that describes the image of the brand, its mission, vision, raison d'être, while pointing out its visual representations - through logos, icons, color palettes, etc.


 Every successful brand book should include, as a rule:

  • Brand name
  • Outline of the brand story, ethos, and purpose/mission
  • Brand logo, its variations
  • Icons
  • Color scheme
  • Fonts, sizes, and style variations
  • Images that reflect the brand and give examples as to what images can be used in the marketing strategy of the brand.
  • Brand’s communication style.

Why do I need a brand book?

You can build brand books to present your logos, fonts, and creative concepts to the client in a professional way. Offering an explanation for the visual improves designers’ reputation, demonstrates professionalism, and has multiple benefits for their clients. The companies you are working with will have clear guidelines of use for your logo that can be used in marketing, communication, PR - anywhere. Gingersauce builds impressive brand books, like the ones of famous brands, and makes them accessible for personal and SMB use.

Are brand book and brand guidelines the same or are there any differences?

Allow us to answer it with a quote:


"A brand book is the physical manifestation of the living, breathing concept that is your brand. Without a guiding document, the Brand can spin out into an inconsistent set of representations. In an attempt to slow that process, Marketing Departments often develop Brand usage guidelines. 

These guiding documents have a lot of names: Brand Book, Brand Guidelines, Brand Bible, Identity Guidelines, etc, etc, etc. But whatever you call it, the Brand Book helps to define the standard elements of the Brand identity, in an attempt to limit the inconsistency that would otherwise develop as the Brand is implemented and actively used." - Tisha Oehmen.

How much does it cost?

We have four pricing packages, including a monthly subscription for only 9$ if you need multiple brand books, or a one-book creation with personal assistance for $129 (which includes logo conversion, assistance with color choices, fonts, etc).


We really focused on having Gingersauce as accessible and affordable as possible, hence the minimal prices. You can also check the Gingersauce’s functionality for free in a view-only package.


You will most definitely find the one that suits your needs best. If not - contact us for a custom-made package.


For more information on our prices, please visit our pricing page.

What’s the difference between the free package and the paid ones?

Here are some of the main differences:
If using the free package you cannot download a brand book, add external editors, or share it with others. We have a few paid packages, with their own perks, starting from only $9 a month - make sure to visit a pricings page to check them out:

Will your 129 USD package allow me to make multiple brand books? One at a time if not altogether?

The package you’re referring to is a one-purchase, allowing you to create only 1 brand book at a time. If you delete the already created one, you’ll be able to create another one. The idea is to have 1 brand book in your dashboard. (I am hiding the delete option so no deleting, but they will be able to edit and create in fact everytime a different brand as you said) 


If you’d like to see more details on the pricing packages and their perks, please visit the respecting page:

Why do I need a logo in an SVG format?

We are very hung up on providing you the most professional-looking result. That is why we are working with this format only (for now at least). 


It’s a standard vector format allowing our system to process your logo and make all the needed modifications. Why vector? It allows us to prepare variations of your logo without it losing its quality. 


If you have issues converting your logo to the SVG format, make sure to hit us up and we’ll help you!

I have an issue with the logo I uploaded, what do I do?

We’re sorry to hear that 🙁 Here are the most frequent issues we noticed:

  1. The .SVG file of logo/icon is not entirely vector format (it shouldn’t be reformatted from .PNG or any other raster type).
  2. The logo has a line of text: they need to be converted to shapes.


If this is not the case, do not hesitate to contact us, we will gladly offer you our assistance.

I faced a problem while I was creating a brand book. What should I do?

If for any reason you cannot generate a brand book, please go back to the brand books page, re-edit the wizard and try to generate it again — "restart the system", it helps in 80% of cases.

Also, see if the following issues are not the reason you’re having problems with the brand book creation:

  1. The .SVG file of logo/icon is not entirely vector format (it shouldn’t be reformatted from .PNG or any other raster type).
  2. There are Non-Latin characters and symbols in the text areas.
  3. The logo has a line of text: they need to be converted to shapes.

If that doesn't help, contact us, describe what happened, leave your username and an email address. We’ll check what caused the issue and will get back to you shortly. 

Sorry for the inconvenience!

Contact Support

I cannot view my brand book. It doesn’t go past the Processing step, what do I do?

If for any reason you cannot generate a brand book, please go back to the brand books page, re-edit the wizard and try to generate it again — "restart the system", it helps in 80% of cases.


If not, send us a message and we'll check your case manually.

I have finished the creation of a brand book but the PDF file is nowhere to be found/So I finished adding all the info. Can't see a brand book, just this placeholder factory. What do I do?

Go to and click on the brand book thumbnail. If it opens the wizard it means the process wasn’t completed, and you need to try to regenerate the book. If it opens the complete brand book - congrats! It did it.

Is there any way of getting this into Adobe Indesign?

Unfortunately, no. However there is a possibility to open the closed PDF file in Illustrator one page at a time to re-edit and save. Messy workaround but maybe in the future we will have this option.

How do I delete an account?

If you, for any reason, decide to delete your Gingersauce account, please contact our support email:, and we will help you.

We’re sorry to see you go, tho 🙁
If you have any feedback on how to make Gingersauce better, please share!

What is the outcome of using Gingersauce?

The end result of your work is always a beautiful PDF file with a professional brand book, that will include:

  • brand name, the outline of the brand story, ethos, and mission;
  • brand logo and its variations, icons, palettes, fonts, sizes;
  • images that reflect the brand and its use cases;
  • brand language and communication style.

How long will it take me to create a professional brand book?

The process of making a professional brand book with Gingersauce will take you less than 10 minutes. All you’ll need to start is a logo in an SVG format. If your logo is in some other format and you don’t know how to convert it - feel free to contact us and we will help you on a first-come, first-served basis.


Start creating your first professional brand book. Try it for free!

What assets do I need to get started?

All you need is a brand name and a logo. You can also upload additional images and icons, but it’s not mandatory. It’s possible to generate a professional guideline from a logo only.

How much experience do I need to get started?

Gingersauce can be used by junior and senior designers equally. The interface itself is very simple: the wizard will do all the hard work, you just need to customize the generated brand book in the intuitive editor. Experienced professionals, on the other hand, can work with advanced customizations and play around with more assets. The level of complexity depends on the user: you decide how many assets and variations you’d like to include in the brand book.

How big are Gingersauce brand books?

Gingersauce brand books are normally 25-35 pages long. The precise length can slightly vary depending on how much assets you include.

Can I use Gingersauce to aggregate my logos and send them to clients?

Yes, you can use Gingersauce for asset storage, too. We preserve all the images, fonts, palettes. Everything you include in the brand book can be downloaded and exported. You can upload your images, aggregate them into a beautiful template, and send it to your collegagues, clients, partners.

I'm a designer, why do I need Gingersauce to create brand books?

Normally, creating a brand book takes days. Picking the right template, style, calculating the proportions - it’s hard work. It can be easier with an online brand book maker - Gingersauce. Generate a brand book from just a logo.


Presentation matters too - many designers send their work via email attachments, Figma, or Dropbox. What if you could share a professional PDF? Then, you’d be offering more than just a logo - you can offer a full brand identity instead. Present your design like professional brands do. Send your logos to clients in a brand book, generated online.

I'm an entrepreneur, why do I need Gingersauce to create brand books?

Becoming a brand isn’t something that only big companies can do. Brand identity and brand books are no longer expensive. Create a free brand book online on your own with Gingersauce, describe your business guidelines, and set a tone of your brand. Upload a logo to get started.

I’m an agency representative, why do I need Gingersauce to create brand books?

No matter how big your agency is, it is important to look professional in the eyes of your client. Just sending a designed logo or any separate visuals may seem amateur: you need to present proficiently. Creating a brand book is the best way to do that.


Gingersauce online brand book creator is built for professional usage which is why the platform offers professional functionality while being easy and intuitive.


Automating your brand book building process will allow you to drastically cut the time needed for the task. Just after a few minutes, you will be left with a professional industry-standard brand book, that is directly shareable with your client.


If you haven’t found a subscription package that suits your agency’s needs and resources, make sure to contact us, and we will create a custom package just for you. See more details.

Where can I see what the brand books created on your app look like?

In our Gallery you can find, well, a gallery with brand books created using Gingersauce, along with the use-cases to follow them. We have also included some resources to keep you inspired, such as color palettes, fonts, covers, and much more. Make sure to visit the page 🙂

How can I export my work?

Gingersauce allows designers to share their brand guidelines in PDF and via a link. You have an online and offline option. PDF is a portable option that’s available on any device and anywhere. Link-sharing, on the other hand, provides rela0time accessibility and is suited well for team collaboration.

How do I submit my templates to the creative library?

You can contact our team, and we’ll reach out to you in 1-2 hours.

I have some suggestions, where should I send them?

Thanks for your interest, it means a lot to us 😄 If you have any feedback or suggestions, please send them to and we’ll check them out ASAP. As a Thank You for the impact, you’ll receive a free credit to use We’re glad to see active users in our community and will always encourage them to be involved in the project development!

Can I share my branding experience with the community?

Sure, we are active on Facebook, Twitter, Instagram. Reach out to us with your samples and a short story. We are open to interviewing professional designers and helping you promote your work on live platforms.

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