gingersauce.co Redefine Style Nowadays there are companies that think they are already brands, although this is not yet the case. Each of them has a

gingersauce.co Brand Style ‘Layering up’ your brand like this, basically imagining it as a living and breathing soul, you can identify its specific nature, its

gingersauce.co Trademark Vs. Brand: What Will You Choose? What would you choose: a company remembered only by the sphere it’s from, or a company people

gingersauce.co The 12 Brand Archetypes. A brand archetype is essentially a character of your brand, the alive representation, that is created taking into consideration all

gingersauce.co Branding traps 👀 Trap 2. It is difficult to love the manufacturer. They are sitting somewhere far away in their innovative factory and hardly

gingersauce.co Is your company a Brand? When we consider #brands beyond products, they become representations, symbols, or elements in our lives. Rolex is the sign

gingersauce.co Brand personality: what emotions emit your brand? Brand personality is motional brand image, in other words: emotional connection between consumer and brand. Competitors can copy

Previous Next gingersauce.co How To Differentiate Your Brand From Competitors: Branding Strategy By Marty Neumeier “When everybody zigs, zag,” says Marty Neumeier, author and speaker

gingersauce.co Why Building A Brand Is More Important Than Your Product A common trap for companies is that they often focus solely on the properties