The Apple brand book showcased on the page was created using the Gingersauce platform. It is not an official one and was created for illustrational purposes only. The Apple guidelines that are authentic to the brand can be found on their website.
Gingersauce is a universal tool capable of building brand books of any style, for a myriad of different brands. See for yourself, as we present the guidelines created on the platform.
Apple brand book style
Sophisticated, elegant, simple, passionate.
Apple brand mission
To bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in over 140 countries around the world.
Apple color palette
A minimalistic color combination, that is now widely associated with this brand is: silver, black and white.